SEO Marketing Information

A few weeks ago, I took part in an SEM seminar in which the speaker aimed to prove that paying for an SEO consulting service would result in escalating profitability. He meant that over a period the divergence between the price of his services and your sales would widen so that SEO started to become increasingly scalable.

Obviously, his argument was that it could therefore be a great investment for you to employ his firm. On the other hand, with small business training you should find out how to do it on your own.

Perpetuating the Mythology

The presenter showed us an especially convincing graph. His example was a business just starting out with search engine optimisation and hiring an SEO agency. He set out the agency cost to the prospect at $1000 per month for 12 months. On his graph, this showed up as a straight line.

Now he graphed out the sales that would comefrom this SEO management, i.e., getting the client\’s website ranked on Google\’s page one. At first, sales value was nil. Inside 3 months, the two lines on the graph had crossed. Then, sales by value began and carried on rising well above the static cost line. QED: great SEO scalability and growing profits.

But he didn\’t rest there. He claimed that once his SEO consultancy service had established the website in the top rankings, the client could start cutting-back her outlay on SEO. Therefore, the straight cost line would fall while sales carried on rising or at least stay static. Therefore, a soundly run SEO strategy could turn out to be even more scalable.

Now For SEO in Practice

Undeniably this is possible if you have lots of money and/or a big brand. But it is highly unlikely for the average business. And it\’s very true where budgets are constrained and where markets are competitive. Getting decent rankings for good keywords isn\’t easy. And regardless of whether you are able to spend the big money there\’s still no certainty that with SEO you would ever make first page rankings, let alone stay there.

In fact , the possibility is that hisselected client could have spent her $12,000 and got little or nothing in results.

What\’s more, the first page itself isn\’t really enough. You actually need to rank in the top 3. In general, these grab around 2/3rds of clicks, with #1 getting more than 40%.

The true situation for most companies just beginning SEO, regardless of if they\’re using an agency, is that if they do get first page rankings it\’s certain to be for the low volume, less competitive keywords. And to make that all-important top end could be a long and expensive slog.

So , getting high volume sales from an SEO consulting service could be a limited and certainly long term prospect. Before purchasing SEO consuting services. bear all this in mind.