You can find so much hype inside the Search engine optimisation industry probably because it is a techno field plus is very competitive so everyone is attempting to eyebrow everyone else and get the upper edge.
Being in my antiquated 40\’s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a \’breath-taking\’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC\’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my \’long teeth\’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.
Yes SEO can be technical but only usually while you got it drastically wrong from the outset – your site that is. If you did not hire an Search engine optimisation consultant to supply you with the run down BEFORE you started building then you probably ended up with a web site punctured with a thousand SEO holes. Websites like these normally takes some fixing without a doubt. Most web creative designers know nothing about Search engine optimization and what they do know they rarely put into practice due to the fact they aren\’t requested to by you! Not hiring an Search engine optimisation advisor is like developing a three storey house without using an architect and engineer and expecting the contractor to get it right – no way.
I come across a good SEO site once in every 100 web sites. This is a weak track record for web-developers. Almost every other single website is a ship full of holes sinking in the lower regions of page 196 of Google!
So apart from adding some vibrant pros to this piece I guess I should add some substance. Well here it is – short and simple (well maybe not that short!)
Content is King
Google uses inbound links a lot at the moment to judge a websites popularity. However, it\’s now very easy to create back-links of high quality in large volumes to unbalance the ranking game. Google knows it has to find a way to balance this out. When it does, most people\’s ranking will come crashing to the floor overnight.
On the other hand, Google always wants QUALITY content material – the very best it can display. If you have this, then because content is the only reason why we have search engines like google in the first place, your internet site will always do well regardless of what twists and turns Google puts its search engine algorithms through.
By no means ever overlook that content is king in the Search engine optimisation jungle. Forget at your peril.
We fought to get content on customers sites for so long until we built it into our Search engine optimization ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their internet sites weekly and gain ranking results from it seeing it is Search engine optimization optimised as well.
Your content delivery engines needs to be well tuned
Don\’t imagine that you can easily just add content to a web-site and miss out on the platform you happen to be adding it to. Google wants to make sure that the content is not only the best for the keyword and key phrase requested, but it also delivers the very best user experience. So be sure to cross your T\’s and dot your Search engine optimisation eyes when it comes to ensuring your website delivers the best experience such as performing these :
Make sure your server is fast – Google a short while ago added this one – upgrade today if it takes too long to download your web pages
Make certain ALL images have ALT tags WITH meaningful content material
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical problems (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are at least 300 words of meaningful textual content on any web page – the more the better for Google
Make certain that if you are utilizing a Website cms that the URL\’s are fixed so only phrases show up (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious \’click here\’ as the anchor text
If you cannot add content material to your internet site (maybe you have a flash site), then at the very least add a weblog attached to your website – this helps a good deal
When you next renew your current domain, renew not less than three years – of course longevity exhibits maturity and raises trust
Back-links and more back-links
And of course don\’t cease back-linking. Right now it\’s the powerhouse for Search engine optimisation but don\’t rely on this for the long term.
So I hope this has helped \’de-hype\’ a few of the Search engine optimisation resources out there and assisted you along the Search engine optimization highway a little bit further.
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